It’s quite difficult to sign in new customers. The client onboarding process takes a lot of time and resources. You spend a lot of energy and money, that you can never imagine losing them. Therefore, you would want to follow the correct way, to ensure that you get the most effective onboarding process.
You will need to be very mindful of some factors, and be able to formulate some strategies, that revolve around understanding clients, and their requirements and expectations.
Below are the key tips you should keep in mind when creating a client onboarding experience:
1. Start With Goals
Leave alone checklist, for a while, and concentrate on the goals. What do you want to attain during that customer onboarding? They should be the things you’ve always desired. The goal could consist of several other tasks, which you want to achieve, but you compress it into one higher goal, that will help you focused on the big picture.
2. Delight It
Remember, that this is the first time your customer is getting in touch with your brand and products. Make sure that you delight them, and assure them that they made a correct decision by coming to your business.
3. Assign the Job To Your Best Team
You are done establishing the goals, and now, you have to assign a team. It could be a team of four, to each new customer. For instance, the team could comprise of a project manager, a coordinator, a search analyst, a strategist and a smoother.
4. Hold An Internal Client Orientation Meeting
Let your team meet a client after a brief about the happenings so far. Let them know the client's industry, scope of work and maybe his or her services, and products. What are the goals of your clients? Let them know.
5. Do A 30-Day Checkup Call
This call could also give you a chance to strengthen your bond with your client. Make yourself a little free, and let the client know that you care to know about what they think about the work. You could go ahead and ask whether they are satisfied and if they needed anything else for the relationship.
6. Access The Client's Campaign And Assets
It is so difficult to assess your client’s already existing campaign plans, during the client onboarding process. Develop a scope of work for what they have, and have not. Clients are never the same, but it is important to know the type of client you are dealing with one at a time.
Ensure to access their assets and review them. Take notes of both negative and positive thing you find out, and use the negative ones to seek improvements.
Do not allow the process of client onboarding dictate itself. During your customer's onboarding program, there are a few things you need to check. Have a to-do list, which will help you check out without forgetting.
It is very easy, during this program, to fail. Therefore, do not let the detailed of the process dictate the whole thing.